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Chinese New Year: Fostering Prosperity through Food.
The Chinese New Year is a festival that marks the start of the lunar calendar and more than 2 billion people around the world celebrate it in some way. Food plays an important role during this event. Chinese people love auspicious things and food eaten during the Chinese New Year typically have symbolic meanings to them. Our colleague from Singapore describes some popular dishes eaten during the festival.
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The show season in Asia is up and running!
September marked the start of our face-to-face exhibition events for the Asia Pacific office after a sojourn of 3 years.
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Author: Diana Koh
Diana Koh
Diana has been with BENEO for 8 years as the Asia Pacific Marketing Manager, where she is in charge of regionalizing the marketing activities for 16 countries in the region. She is also the Country Manager for Japan and is a self-professed Japanophile. She enjoys eating and cooking so much that she graduated with honours in Food Science and Technology from the National University of Singapore.