We use the following different types of cookies:

Cookie Type	Purpose
Strictly Necessary/ Technical	These Cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These Cookies, for example, let us recognize that you have created an account and have logged into that account to access Site content. They also include Cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.
Analytical/ Performance	These Cookies are used by us or third-party service providers to analyze how the Sites are used and how they are performing. For example, these Cookies track what pages are most frequently visited, and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with the Sites, these Cookies may be correlated to you. These Cookies include, for example, Google Analytics cookies.
Functionality	These Cookies let us operate the Sites in accordance with the choices you make. These Cookies permit us to "remember" you in-between visits. For instance, we will recognize your user name and remember how you customized the Sites and services, for example by adjusting text size, fonts, languages and other parts of web pages that are alterable, and provide you with the same customizations during future visits.
Third-Party Advertising	These Cookies collect information about your activities on these and other sites to provide you targeted advertising. We may also allow our third-party service providers to use Cookies on the Sites for the same purposes identified above, including collecting information about your online activities over time and across different websites. The third-party service providers that generate these Cookies, such as Adobe, Google, LinkedIn, and Facebook, have their own privacy policies, and may use their Cookies to target advertising to you on other websites, based on your visit to our Sites.

Privacy policy for Google Analytics and Tag Manager
This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google”). Google Analytics uses “cookies”, the information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
The legal basis for the processing of personal data using cookies for statistical purposes is based on your consent in this regard via the cookie settings or our cookie banner Art. 6 para. 1 lit. a) GDPR. The information obtained through the use of Google Analytics is used in particular to better understand the use of the website and to improve its content, functionality and findability. We as website operators have an interest in analysing your user behaviour in order to improve both our website and our advertising. The aforementioned processing purposes are in our legitimate interest (Art. 6 para. 1 lit. f) GDPR), should it be possible to forward anonymised information to Google with your consent.
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB. The Google Analytics opt out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera. For Internet Explorer, third-party cookies must be enabled.
This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.   Use of Pardot Analytics Pixel to analyze your usage behaviour
On our website we have integrated a pixel of the web analysis service Pardot Analytics, a service of Salesforce Inc, Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA (hereinafter “Pardot Analytics”). Pardot Analytics uses cookies which are set via the pixel embedded on our website to analyze the user behaviour of our website visitors, provided that you have consented to the analysis via our consent banner. If you have been on a campaign website / landing page used by us, cookies for tracking by Pardot Analytics are placed on your respective end device used. If you visit our website and the cookie has not yet expired, Pardot Analytics can recognize that you have already visited one of our campaign websites or landing pages.
Cookies are text files that are stored on your computer or the terminal device you are using (tablet, smartphone, etc.) and enable an analysis of your use of our website (see “Privacy policy on the use of cookies”). You can find a list of the cookies used by Pardot Analytics Pixel, including their purpose and validity period, in our consent banner at any time. The cookies are set exclusively on the basis of your consent.
The information collected by the Pardot Analytics pixel is used to compile statistics. In doing so, we learn the total number of users who were on our campaign websites and were redirected to a page provided with a pixel from Pardot Analytics.
If you have consented to a group-wide use of your data (see also here under section “Processing of data within the Südzucker Group for targeted customer approach and presentation of products of the companies of the Südzucker Group”, Pardot Analytics enriches your existing profile in Salesforce Pardot with the information about the usage behaviour on our website in order to send you targeted offers and information about our products within the Südzucker Group.
The legal basis for the processing of personal data, i.e. the activation of the pixel as well as the setting and evaluation of information stored in marketing cookies, is based on your consent in this regard via our consent banner or the data protection settings Art. 6 para. 1 lit. a) DSGVO. The setting of the targeting cookies is carried out in accordance with § 25 para. 1 TDDDG.
The information obtained through the use of Pardot Analytics is used in particular to better understand the use of our website and our campaign websites / landing pages and to improve its content, functionality and findability. As the website operator, we have an interest in analyzing your user behaviour in order to improve both our offering and its performance. We use the information from Pardot Analytics to better tailor our communications to our customers’ needs.
The data is deleted as soon as it is no longer needed for our purposes or you have revoked your consent to the use of your data for analytics purposes via our privacy settings. Sessions are terminated after 30 minutes of no activity and campaigns after six months. The time limit for campaigns can be a maximum of two years. After that, all data and information collected will be deleted by the system.
You can revoke your consent given to us via our consent banner for the collection of your data by Pardot Analytics at any time for the future by deactivating the check mark under Cluster “Targeting” in our data protection settings. However, we would like to point out that in the event of deactivation or opt-out, you may not be able to use all functions of the website to their full extent.
Privacy policy for Crazy Egg
We use the Crazy Egg web analysis service on our website, an offer from Crazy Egg, Inc., 16220 E. Ridgeview Lane, La Mirada CA 90638, USA (hereinafter "Crazy Egg"). By using Crazy Egg, we can track how you move around our website and what you have viewed or clicked on in each individual case. The tracked usage behaviour is subjected to a systemic and anonymous evaluation, i.e. the user affected by the evaluation is not identifiable. The selection of users whose behaviour is subject to evaluation is also subject to a random principle. By using Crazy Egg, we obtain valuable information to make our website faster and more customer friendly.
Crazy Egg uses so-called cookies, text files which are stored on your computer and which enable an analysis of your use of the website (see section "Privacy policy for using of Cookies"). A list of the cookies used by Crazy Egg can be found at any time in our cookie banner.
The following information is processed by Crazy Egg:

• IP address in anonymised form (the IP address is anonymised by Crazy Egg at the time of collection)
• websites seen and patterns of movement on these pages;
• Number and position of clicks on links;
• Browser type and version;
• Screen size of the terminal used.

The information generated by the cookies or generated by Crazy Egg from the user is transmitted anonymously to and stored on Crazy Egg servers hosted in the USA.
We have concluded the agreement with Crazy Egg on order processing in accordance with Art. 28 GDPR in conjunction with the EU standard contract clauses, which is required under data protection law, in which Crazy Egg undertakes to protect the data of our users and to process them in accordance with the applicable data protection regulations. Crazy Egg uses the collected data exclusively on our behalf, for the purpose specified here. Crazy Egg will not use the data for any other purpose or pass it on to third parties. The data collected by Crazy Egg will not be stored together with other personal data of our website visitors.
For further information on data protection and Crazy Egg, please refer to the Crazy Egg privacy policy at http://www.crazyegg.com/privacy.
We use Crazy Egg based on your consent given to us via our cookie banner (Art. 6 para. 1 s. 1 lit. a) GDPR):
a) to perform aggregated data analysis of user activity on our website, b) to statistically record the use of our website and evaluate it for the purpose of optimising our offer for you, c) for continuous improvement and management of our offer.
You can revoke your consent to data processing by Crazy Egg at any time in the future. By changing the selection in the cluster "Statistics" in the cookie banner, you prevent Crazy Egg from carrying out the technical measures and from setting cookies by Crazy Egg. Alternatively, you can object to the processing of your data by Crazy Egg directly with the provider at http://www.crazyegg.com/opt-out or prevent the storage of cookies by means of an appropriate setting in your browser.  
Privacy policy for LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, UNITED STATES. For privacy matters outside of the UNITED STATES LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component of LinkedIn. Further information about the LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, then LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.
LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our website. This occurs regardless of whether the person clicks on the LinkedIn button or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she may prevent this by logging off from their LinkedIn account before a call-up to our website is made.
LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage ad settings. LinkedIn also uses affiliates such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame. The setting of such cookies may be denied under https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for LinkedIn is available under https://www.linkedin.com/legal/privacy-policy. The LinkedIn Cookie Policy is available under https://www.linkedin.com/legal/cookie-policy.  
Advertising and marketing service LinkedIn Insights Tag
We use the online advertising programme "LinkedIn Campaign Manager" and, as part of the LinkedIn Campaign Manager, the Insight Tag (hereinafter "LinkedIn Insights Tag"). The LinkedIn Insights Tag in the LinkedIn Campaign Manager is an analytics service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"). After you have given your consent via our cookie banner, we integrate a LinkedIn Insights Tag on our website using the Google Tag Manager and enable LinkedIn to evaluate your surfing behaviour. If you click on an ad placed by us in LinkedIn, cookies for conversion tracking by LinkedIn are stored on your respective end device used.
The cookies set by the integration of the LinkedIn Insights Tag are described in our cookie banner under the cluster "Marketing" including the respective validity period.
If you visit our website and the cookie has not yet expired, LinkedIn can recognise that you clicked on the ad and were redirected to that page. Each LinkedIn Campaign Manager customer receives a different Tag. Thus, there is no way that cookies can be tracked across LinkedIn Campaign Manager clients' websites.
The information collected using the LinkedIn Insights Tag is used to create conversion statistics. This tells clients the total number of users who clicked on their ad and were redirected to a page with a LinkedIn Insights Tag.
Further information and the LinkedIn privacy policy can be found at https://www.linkedin.com/legal/privacy-policy.
It is important for us to make our website attractive and to increase the interaction with our visitors using the service. We use our advertising and marketing services, in particular the use of the LinkedIn Insights Tag, for our conversion tracking and remarketing. With the help of the LinkedIn Insights Tag, a cost-benefit analysis of ads placed as well as the optimisation of our ad placement on LinkedIn is possible. The processing, i.e. the activation of the Insights Tag as well as the setting and evaluation of information stored in marketing cookies, takes place exclusively on the basis of your consent given in the cookie banner (Art. 6 para. 1 lit. a) GDPR).
You can revoke your consent for the use of the LinkedIn Insights Tag at any time for the future via the following channels:

• • You can deactivate the storage of cookies through corresponding settings or set your browser so that you are notified as soon as cookies are set. To do this, you must change the necessary settings in the browser menus Preferences or Options. We would like to point out that some areas of our website may then no longer function properly, i.e. only to a limited extent.
• • You can revoke your consent to the use of the LinkedIn Insights Tag by accessing the cookie settings at any time for the future. We offer you the option to prevent the use of marketing cookies via the cookie setting.

 
Privacy policy for Twitter
On this website, the controller has integrated components of Twitter. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons is available under https://about.twitter.com/de/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and increase our visitor numbers.
If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our website by the data subject and for the entire duration of their stay on our Internet site which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Twitter component and associated with the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, then Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.
Twitter receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in on Twitter at the time of the call-up to our website. This occurs regardless of whether the person clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a call-up to our website is made.
The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=en.
Privacy policy for YouTube
On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. On this website, we use the “ – enhanced data protection mode – ” option provided by YouTube.
When you display a page that has an embedded video, a connection will be made to the YouTube server and the content will appear on the website via a communication to your browser. According to the information provided by YouTube, in “ – enhanced data protection mode -”, data is only transferred to the YouTube server, in particular which of our websites you have visited, if you watch the video. If you are logged onto YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website. Further information about data protection by YouTube is provided by Google under the following link: https://www.google.de/intl/de/policies/privacy
Newsletter
If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be sent to us. We also store the IP address of your computer and the date and time of your registration. During the registration process, we will obtain your consent to receive this newsletter and the type of content it will offer, with reference made to this privacy policy. The data collected will be used exclusively to send the newsletter and will not be passed on to third parties.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
Registration for the e-mail newsletter takes place via a double opt-in procedure set up by the system. This means that you will receive an e-mail with a confirmation link after entering your data. This confirmation e-mail serves as approval of the owner of the e-mail address to receive the newsletter. Only after confirmation will the e-mail address be added to the mailing list.
You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.
If you download information material (cf. paragraph "Provision of information material for download") as a newsletter subscriber, we will add the information about the download to your newsletter profile in order to also provide you with corresponding content via the newsletter.
Participation in competitions and prize draws
We collect and process personal data when you take part in competitions or prize draws (hereinafter collectively referred to as "competitions") of BENEO. The scope of the personal data processed and the personal date processed in individual cases may vary depending on the competition. This includes in particular the following data:

• First and last name
• Contact details (including e-mail address)
• The fact of your participation
• The result of your participation

Further details can be found in the conditions of participation of the respective competition. If you take part in our competition, we will collect, process and use the data provided by you exclusively for the purpose of conducting the competition.
If you take part in our competition, you agree that we may process the data you provide solely for the purposes of conducting the competition, establishing contact within the framework of the competition and sending the prize (Art. 6 Para. 1 lit. a GDPR). We process your data in connection with a specific competition to be able to carry it out successfully (Art. 6 Paragraph 1 lit. b GDPR). Participation in our competitions is voluntary, but not possible without processing personal data. If we process personal data on the basis of consent, we will only do so as long as you do not revoke your consent to the data processing.
The collected customer information will be deleted as soon as it is no longer necessary for the purpose for which it was collected. This applies to the data provided by you via the input mask upon completion of the competition. Unless there is a legal obligation to temporarily store data or you have explicitly consented to this, all personal data stored in connection with the competition will be destroyed after one month after the end of the participation phase.
You can currently revoke your consent to the processing of your personal data within the competition by sending an e-mail to . After revocation of the consent, the personal data collected and stored by the participant will be deleted immediately. Any further participation in the respective competition is thus excluded.  
Provision of information material for download
If you wish, we can provide you with information material, such as white papers on BENEO products, via a download link. You can enter the information required for sending us the material using a form integrated into our website. The information to be provided is specified in the respective form. We will send you an e-mail with a download link after you have entered your data. We would like to point out that we use the data provided to us in connection with your download of our information material for direct advertising about similar products from us. We send this information regardless of whether you have subscribed to our newsletter or not. Your data will only be passed on to third parties in pseudonymised form for the purpose of ad retargeting activities, as described in the section "Ad and marketing service LinkedIn Insights Tag".
If you optionally provide us with your telephone number, we will be happy to inform you about our products by telephone and are always available for your specific queries. If you do not wish to receive this information about similar products, you can object to this informally at any time using the contact details provided above, without incurring any transmission costs. Alternatively, you can also use the unsubscribe link included in our promotional emails.
The processing of your data is necessary for sending the respective download material via a download link to your e-mail address (Art. 6 para. 1 lit. b) GDPR). The processing of your data for the purpose of sending you information by e-mail about similar goods, products or services from BENEO is carried out in compliance with Section 7 para. 3 UWG. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For personal data collected for the purpose of direct advertising, this is the case if the respective addressee has objected to the processing. We will retain your data for a maximum of 1 year after an objection has been made.
The user has the right to object at any time to the processing of your personal data concerning you for the purpose of direct marketing. If the user contacts us by e-mail or via an unsubscribe link provided for this purpose in the e-mail, he or she can object to the storage of his or her personal data at any time. The objection can be sent at any time to the contact details provided above. All personal data stored in the course of downloading the information material will be deleted in this case. The objection does not lead to the termination of the performance relationship of the download material.
If you have subscribed to our newsletter (see paragraph "Privacy policy for newsletters"), we enrich your newsletter profile with information about the download of information material in order to offer you suitable content in the newsletter.
Revoking consent, objection against advertising, market or opinion research
To the extent that the use of personal data is based on the user’s consent, this consent can be revoked at any time, effective prospectively. This can take place by sending an e-mail to . Revoking the consent can result in the services no longer being available or the use relationship on BENEO being terminated. BENEO reserves the right to also rely on a statutory basis for data protection law procedures.
Furthermore, the user can at all times object to the use of his data for advertising, market or opinion research purposes—most simply by sending an e-mail to . BENEO shall point out this option of objecting to the user upon each use or shall make available a simple option for unsubscribing (e.g. as a link).
Further rights of the user affected
The person concerned has the right to get information about his stored data as well as the right to correct, block or delete this data if necessary. Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority if you believe that the processing of personal data concerning you is contrary to GDPR.
The data protection authority responsible for us: Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württember Lautenschlagerstraße 20 70173 Stuttgart Germany
You can find further information on www.baden-wuerttemberg.datenschutz.de
Point of contact for data protection
For questions on the collection, processing or use of personal data, for information or for corrections, blocking or deletion of data and revoking consents previously granted, the affected party should contact via email.
BENEO Group Data Protection Officer, BENEO GmbH, Maximilianstraße 10, 68165 Mannheim, Germany, .
Changes to this Privacy Policy
We may occasionally amend this Privacy Policy. The effective date of the most recent Privacy Policy is noted at the top of this Privacy Policy. We encourage you to periodically review the Privacy Policy to be informed of how we are committed to protecting your information. If we make any material changes in the way we collect, use, and/or share the personal information that you have voluntarily provided, we will post notice of the changes in this Privacy Policy.