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Sippable wellness: What makes a “prebiotic drink” actually prebiotic?
Discover what truly makes a drink prebiotic. In this interview with BENEO’s Renata Cassar, we explore the science behind chicory root fibres, the 3-gram rule, and why consumer interest in gut-friendly beverages is rising—especially as “proven prebiotics” gain global attention.
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From Concept to Cup: How a Shared Vision Became a Performance Drink
A joint innovation by BENEO, GELITA and California Natural Color: This new performance drink concept combines endurance support, natural sweetness and appealing color in a ready-to-mix format – now being tested for global market use.
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Rethinking eggs: How the shortage is driving smarter, plant-based reformulation
The egg shortage is reshaping how we formulate food. Explore how plant-based reformulation offers a practical, forward-thinking response for manufacturers.
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From Idea to Reality: Launching the First Pharmaceutical Excipients Podcast by BENEO
How did BENEO’s Excipient Talk podcast come to life? This blog post takes you behind the scenes of launching the first pharmaceutical excipients podcast—covering the journey, challenges, and future plans.
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Palatinose™ – more than just a product, a reliable partner for endurance athletes
Endurance athlete André Kuhn shares his incredible journey through 2024, fueled by the innovative carbohydrate Palatinose™. From conquering Mount Kilimanjaro to racing across Germany, learn how Palatinose™ powered his performance and inspires others to achieve their goals.
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A look at the future of agriculture: BENEO team visits Südzucker’s experimental farm in Kirschgartshausen
End of June, BENEO colleagues explored Südzucker’s Kirschgartshausen experimental farm, gaining firsthand insights into cutting-edge agricultural innovations, from AI-driven farming to sustainability initiatives that promise a greener future.
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Appreciation@BENEO: A Journey Through the World of Compliments and Recognition
Join us at BENEO as we delve into Employee Appreciation Day and World Compliment Day, highlighting the significance of recognition and respect in fostering a positive work environment. Discover how small gestures and sincere compliments contribute to employee motivation and satisfaction, shaping an enriching corporate culture where every individual feels valued and acknowledged.
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Pedaling for Hope: BENEO’s Energizing Commitment to Team Rynkeby’s Journey.
Embark on a meaningful journey with BENEO. We stand side by side with Team Rynkeby, a remarkable cycling initiative dedicated to fighting childhood cancer. Immerse yourself in our unwavering commitment as we provide both financial resources and innovative Palatinose™ energy to power this impactful journey.
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Fascinating insights into the growth of faba bean.
BENEO has recently expanded its portfolio by ingredients from faba bean. Reason enough for us to take a closer look at this interesting crop. Because faba bean is becoming more and more attractive for both the food industry and agribusiness. Since March, we have been following the growth of faba beans on Südzucker’s experimental farm…
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Palatinose™ ‒ a secret ingredient for healthy resolutions.
Make 2023 your year with the help of Palatinose™. Enjoy its many benefits such as improved performance, faster recovery, stable blood sugar levels, and fat oxidation. Try delicious recipes to incorporate Palatinose™ into your daily routine. And discover how ChatGPT, the latest AI tool, helped with writing this blog and might be a step towards…
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Author: Michele Leyer
Michele Leyer
Michèle began her career in 2000 as an Account Manager Automotive with Cobra Tradepoint Communications & Brands Consults GmbH (Frankfurt am Main/Germany). In 2002 she joined BENEO-Palatinit GmbH, a division of Suedzucker AG, in Mannheim (Germany) as Manager Marketing Services & Events. In 2006, she graduated from Business School (WA Pfalz) as a Diplom-Betriebswirt (WA) with a thesis on online marketing. In 2010, Michèle took over as Corporate Design & Event Manager at BENEO GmbH. Since 2017 until today she supports BENEO in her function as Manager Corporate Design & Marketing Tools. In her role, she ensures that BENEO is globally identifiable and platform-independent through a clear image with a carefully defined corporate design. Michèle also develops tools to support Sales, Marketing and Corporate Communications worldwide. Among other things, she is responsible for the conceptual development and management of BENEO’s commercial web presence (beneo.com) and played a key role in the creation of the BENEO blog.