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Author: Michele Leyer

Michele Leyer

Michèle began her career in 2000 as an Account Manager Automotive with Cobra Tradepoint Communications & Brands Consults GmbH (Frankfurt am Main/Germany). In 2002 she joined BENEO-Palatinit GmbH, a division of Suedzucker AG, in Mannheim (Germany) as Manager Marketing Services & Events. In 2006, she graduated from Business School (WA Pfalz) as a Diplom-Betriebswirt (WA) with a thesis on online marketing. In 2010, Michèle took over as Corporate Design & Event Manager at BENEO GmbH. Since 2017 until today she supports BENEO in her function as Manager Corporate Design & Marketing Tools. In her role, she ensures that BENEO is globally identifiable and platform-independent through a clear image with a carefully defined corporate design. Michèle also develops tools to support Sales, Marketing and Corporate Communications worldwide. Among other things, she is responsible for the conceptual development and management of BENEO’s commercial web presence (beneo.com) and played a key role in the creation of the BENEO blog.

  • Pedaling for Hope: BENEO’s Energizing Commitment to Team Rynkeby’s Journey.

    Pedaling for Hope: BENEO’s Energizing Commitment to Team Rynkeby’s Journey.

    Embark on a meaningful journey with BENEO. We stand side by side with Team Rynkeby, a remarkable cycling initiative dedicated to fighting childhood cancer. Immerse yourself in our unwavering commitment as we provide both financial resources and innovative Palatinose™ energy to power this impactful journey.

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  • Fascinating insights into the growth of faba bean.

    Fascinating insights into the growth of faba bean.

    BENEO has recently expanded its portfolio by ingredients from faba bean. Reason enough for us to take a closer look at this interesting crop. Because faba bean is becoming more and more attractive for both the food industry and agribusiness. Since March, we have been following the growth of faba beans on Südzucker’s experimental farm Kirschgartshausen in the north of Mannheim, Germany. This farm with its approximately 300 hectares of land is a place where innovative cultivation methods are tested. […]

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  • Palatinose™ ‒ a secret ingredient for healthy resolutions.

    Palatinose™ ‒ a secret ingredient for healthy resolutions.

    Make 2023 your year with the help of Palatinose™. Enjoy its many benefits such as improved performance, faster recovery, stable blood sugar levels, and fat oxidation. Try delicious recipes to incorporate Palatinose™ into your daily routine. And discover how ChatGPT, the latest AI tool, helped with writing this blog and might be a step towards a new era of AI.

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  • Can you feel the Yellow Spirit?

    Can you feel the Yellow Spirit?

    In preparation for their TOUR DE PARIS 2022, the Team Rynkeby Hohes C in their yellow jerseys visited us in June on one of their weekend training rides. We wanted to find out how BENEO’s unique carbohydrate Palatinose™ helps them in their sport and what they like about it. For this reason, we interviewed two team representatives.

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