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Chicory Root Fiber in the US: Understanding Consumer Perceptions and Digestive Tolerance
Chicory root fiber is one of the most researched prebiotic fibers worldwide, yet in the US it is often discussed in relation to digestive tolerance. This article combines consumer research, market data and clinical evidence to explain where this perception comes from and how chicory root fiber can be positioned confidently as a natural, well-tolerated…
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Sippable wellness: What makes a “prebiotic drink” actually prebiotic?
Discover what truly makes a drink prebiotic. In this interview with BENEO’s Renata Cassar, we explore the science behind chicory root fibres, the 3-gram rule, and why consumer interest in gut-friendly beverages is rising—especially as “proven prebiotics” gain global attention.
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Digestive health on the rise: What Thai consumers can teach us about global wellness trends
Thai consumers are redefining what it means to live well. Our 2025 survey reveals how digestive health, prebiotics and informed food choices are shaping the next wave of wellness in Asia.
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